We are back with season two of Real Insights Live and we are so thrilled to introduce this episode’s guest speaker, Peter Chabris, who will give us some insight on the way customer service can propel your real estate business to extraordinary heights. Peter Chabris is a MAPS Mastery Coach, a Top Producer for “The Chabris Group”, a part of Gary Keller’s Private Mastermind Group, and certified as one of the top trainers around the world in Keller Williams Realty International. As the saying goes, “small beginnings are the launching pad to great endings”. Prior to his successful career in the real estate industry, he used to be part of the upper trajectory of Corporate America then ventured into real estate development. Having developed the experience and skills in real estate sales, he joined Keller Williams in 2007 and learned to master the art of getting repeat clients and referrals using customer service and relationships as a business model in the real estate industry.
Welcome to Real Insights Live Season 2! (0:00:24) • We’re back with season two and we are so thrilled to introduce this episode’s guest, Peter Chabris, who will give us some insight on the way customer service can propel your real estate business to extraordinary heights. Peter Chabris is a MAPS Mastery Transformational Coach, a Top Real Estate Agent for “The Chabris Group”, a part of Gary Keller’s Private Mastermind Group, and he was also certified as one of the top trainers around the world for Keller Williams Realty International. As the saying goes, “small beginnings are the launching pad to great endings”.
Getting into the real estate industry (0:03:25) • Prior to his successful career in the real estate industry, he used to be part of the upper trajectory of Corporate America, he also played bass in a band and loves to exercise. Due to an arm injury and being unable to work for 6 months, he came across a couple of books written by Robert T. Kiyosaki. Inspired and motivated by the author, it made him realize that he could never work for anyone again. From New Jersey, he moved to Cincinnati, which opened a new opportunity for him in the business of real estate. Living in the midwest, he decided to venture into real estate development. After three projects and getting his license, the business unseemingly didn’t look too good. Having the experience and skills in sales, he joined Keller Williams in 2007 thinking that he needed to have a real career that could meet the financial needs of his family, which led him to get more serious about real estate. He was motivated and excited to jump into the real estate business unit the great recession happened.
Learning that customer service and relationships are is the best business model (0:06:25) • At the beginning of Peter’s career in real estate the great recession began as well. He found himself with no sphere of influence and no internet leads, he only had expired listings. His business started mostly with the telephone jiu-jitsu business model, which he felt was more suitable at that time. As a result, his business has grown by about 25% each year. In in 2014 in which he sold 191 homes followed by 192 sales in 2015. He then learned that more needed to be done as there was a problem in the relational side of the business. It turns out that there was a lack of customer service and this led him to re-evaluate all of his clients’ experiences by using the client’s perspective and came up with a database and communication program that was more robust and intentional. A program that focuses on building relationships and delivering top-rated customer service, he implemented this by spending zero dollars in marketing. The business impressively increased by 33%, with 256 closed sales in 2016 and continued to grow dramatically. Peter discovered that customer service and relationship is indeed the best business model.
How to grow your business by raising the level of customer service (0:10:50) • We need to apply the same drive and intentionality in serving our clients. • Honor, expand & deepen your relationships with your the clients. • Real estate is about relationships, customer service and being local • The business grows a little less quick at first, but it will be so much more robust, profitable & sustainable – through economical/technical shifts • Then internet came – businesses went from big to being bigger
Raising the value game (0:22:23) • We live in the computer age where we see technology owning the relationship. It only takes one swipe or one tap to experience the convenience of having access to almost everything. Because of this, we need to create a powerful and compelling experience where people can emotionally connect with us by providing them with a great customer experience that not even technology can give.
Join us for the free Customer Experience training with Peter Chabris (0:25:28) • When: January 30, 2019 • Where: The Salt Lake Board of Realtors • How to Register: Visit www.kwutah.com
What’s in it for you? (0:28:01) • It will help you start your business with a mindset. • Spend time on why you should choose improving the Customer Service side of your business. • Learn that Customer Service is a lead generation model. • Define your Value Proposition that is compelling enough to provide that Customer Service experience. • Get systemized with a 5-Step Process to ensure that all who works for you will have the same expectation exceeding Customer Service experience to earn referrals. • Effectively and systematically market to and communicate with your database through a 36+ Touch program that will yield consistent referrals. • Higher return rate on database