Meet Kelle – your AI-powered personal assistant. Right now, Kelle manifests as an app – one that has been downloaded over 110,000 times and awarded the 2018 Inman Innovator Award for “Most Innovative Real Estate Technology.”

From finding you market data to growing your referral network to expertly navigating other Keller Cloud technologies, Kelle gets it done! Here are more than 50 ways Kelle can help you simplify daily tasks, establish powerful success habits, and handle everything on the go.

Before we begin, get Kelle on your team!


Download for iPhone

Download for Android


Once you have downloaded Kelle, use your myKW / KWConnect credentials to log in. Type or speak directly into your phone. Kelle will scan information across the Keller Cloud to get you what you need in seconds.


On request, Kelle combs neighborhood boundary data that has been pumped into the Keller Cloud from social networking giant Nextdoor with real-time data from the MLS system to deliver hyperlocal market snapshots in seconds. Announced August 2018 at Mega Camp, market snaps are now sharable! And the best part? Your recipient sees them custom-branded to you!

  • Show me a snap for [ZIP code]

  • Show me a snap for [neighborhood name] in [city, state]


Announced at Mega Camp 2018, Local Insights is how Keller Williams is building a proprietary, comprehensive database of hyperlocal information.

Within Kelle input an insight, helpful tip, area knowledge, etc., to help create a comprehensive, area expert-defined profile of a location. The insights you create are up-voted or down-voted by other agents, so only the most valuable are showcased, denoting the true area experts. Agents with the most highly voted local insights for a particular location will be featured first within Referrals’ search results.

Make it a daily habit as you are out and about … just remember to keep it positive and inclusive, and stick to the facts. 


You are a member of the largest, most powerful network of real estate professionals. Take full advantage of it by growing and leveraging a vast referral network. Forget toggling between texts, emails and spreadsheets. Seamlessly send, track and receive referrals all via Kelle with the commands below.

  • Who is in my referral network?

  • Search my referral network for [name]

  • Add [name] to my referral network

  • Show me my referrals

  • Show me the status of my referral to [name] or from [name] (Ex. John Smith)

  • Send a referral to [name]


Check in on your listings or any others.

  • Show me listings in [city, state] [ZIP code]

  • Show me my [closed, expired, pending, active, or sold] listings

  • Show me my listings

  • Find listings at [address, city, state]


The CGI is all about knowing your numbers and which activities you have to perform to achieve your big goals. Track the metrics that matter more closely than ever by checking in on them regularly via Kelle.

  • What is the CGI?

  • How close am I to reaching my CGI goals?

  • How many closings do I need to reach my goal?

  • What are my monthly CGI goals versus actuals?

  • How many appointments did I complete this year?

  • What is my listing appointment or closing goal for this month or year?

  • How many listings have I taken this month or year?

  • How many listings do I need this month to reach my goal?

  • How many closings did I have last month?

  • What was my GCI last month or last year?

  • What is my average sales price?

  • Show me my average sales price by month, or year

  • What is my cap?

  • What is my cap status?

  • What is my profit share?

  • Show me my closed units volume [time period] (example: last year)


Pull up contact information for fellow associates quickly and easily. Your personal QR code makes connecting with KW agents even easier. Then, be sure to add them to your referral network!

  • Find [name]

  • Show database contact [name]

  • Find [name] on Connect

  • Share my code

  • Scan a code


Hone your skills and expertise on the go. Pull up all the training and resources available to you on KWConnect instantly using voice command.

  • Show upcoming events at my market center

  • Show upcoming events at the [name of market center]

  • Show upcoming events at market center number [number]

  • Find content on Connect from [name]

  • Show me events added to Connect [time period]

  • Find my registered events on Connect

  • Find the latest Red Report

  • Find the [month, year] Red Report

  • Donate to KW Cares



  • What is a BOLD Law?

  • What is LORE?

  • What is [insert Kellerism]?

  • How many agents are at Keller Williams?

  • When is Family Reunion 2019?

  • When is Mega Camp?

  • What is a 411?

  • What is company dollar?

  • What are the Four Conversations?

  • What is profit share?

  • What is a market center?

And remember, if your experience isn’t perfect, don’t get frustrated. Kelle was born in Labs and is learning more and more every day.

  • If you have any trouble logging in to Kelle, please reach out to our support team.

  • Have an idea to improve Kelle? Submit feedback in your profile on the app!